Bulk Directory Submissions: Debunking A Myth
Lots of people within the SEO community seem to advise against bulk directory submissions packages, where you use services such as Seoster or Nationwide Submit to have them manually submit to, say, 200 directories in the space of a few days. Their rationale against bulk directory subs goes along the lines of: “it will look like unnatural linking and so many links being built at once could raise red flags.” This is misleading and does not consider what really happens with bulk directory subs.
In reality, bulk directory submissions will appear as natural as submitting to 10 or so directories a week. The main two reasons are:
- The time taken for each directory to review and (probably) include your listing will vary between days and months
- Search engine spiders will not crawl and index all of your directory listings at once. Again, it can take months for search engine spiders to crawl and index your bulk submitted links
So, instead of wasting valuable time manually submitting to directories yourself, feel free to bulk submit - the “footprint” will be as natural as submitting over a long period of time. However, if you use a service and find that all of your links are approved within the space of a week or so, then alarm bells could ring. It may the case that you’ve just submitted to a network of directories under common ownership - or a list of directories all using the same software with ‘free for all’ acceptance criteria - rather than a series of quality, individually owned directories.
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