Archives for the 'SEO' Category

Google Updates Snippets Using Uncached Content

While doing some research and looking at the SERPs for “fridge freezers”. I was surprised to see Google pulling in content that wasn’t yet in its cache for a snippet for Co-op Electrical Shop’s fridges page listing. You can look at the screenshot and see that the snippet below the listing for “Refrigeration […]

12 June 2008 | Google, SEO | No Comments

Bulk Directory Submissions: Debunking A Myth

Lots of people within the SEO community seem to advise against bulk directory submissions packages, where you use services such as Seoster or Nationwide Submit to have them manually submit to, say, 200 directories in the space of a few days. Their rationale against bulk directory subs goes along the lines of: “it will […]

12 May 2008 | SEO, link building | No Comments

Paid Links: An Unknowing Webmaster Speaks Out

There has been an eruption of debate regarding Google actively promoting their stance that paid links are against Google’s quality guidelines and will be algorithmically (or manually) devalued wherever possible. Furthermore, there is clear evidence of toolbar PageRank being lowered in reaction to sites that are selling links. We’re not talking about link […]

6 March 2008 | Google, SEO, links | 2 Comments

Has Anyone Read E-Consultancy’s SEO Best Practice Guide?

Was looking into how to get E-Consultancy’s “Search Engine Optimization (SEO) - Best Practice Guide 2007″. I wasn’t interested in paying £150 for the guide (although I’m considering paying £195 for the year).
Here’s the blurb:
“This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 […]

10 February 2008 | Keyword Research, SEO | No Comments

Magento: One Sweet CMS

Someone was asking my advice the other day regarding SEO friendly e-commerce content management systems (CMS). I recommended Magento, an open source CMS that is SEO friendly straight out of the box. Minimal programming knowledge is required to get the most out of the system, indeed, Magento is ideal for people who […]

7 February 2008 | SEO, content management | No Comments

Who Wants To Optimise Their Own Website?

Part One: Keyword Research
Many people with personal websites or young start-up companies cannot afford Web marketing services. Others may have gained a recent interest in Search Engine Optimisation (SEO) but are a bit overwhelmed by how complex it can appear.
This is not a guide into the nuts and bolts of SEO, but attempts to […]

3 September 2007 | Keyword Research, SEO, Who Wants To Optimise Their Own Website? | 4 Comments