Archives for March 2008

Don’t Bother With Facebook Ads

Was having a look at one of my client’s Google Analytics data and noticed they’d had a stab at using Facebook Ads. Here’s a snapshot of the data:

An average bounce rate of 79.38% is pretty appalling, not to mention an average 1.6 pages per visit and 51 second average visit length. Any half […]

11 March 2008 | Social Media, pay-per-click | 3 Comments

Paid Links: An Unknowing Webmaster Speaks Out

There has been an eruption of debate regarding Google actively promoting their stance that paid links are against Google’s quality guidelines and will be algorithmically (or manually) devalued wherever possible. Furthermore, there is clear evidence of toolbar PageRank being lowered in reaction to sites that are selling links. We’re not talking about link […]

6 March 2008 | Google, SEO, links | 2 Comments

Google’s “Refine Results for…” Links

In Google Health, a first look, Marissa Mayer provides an overview of what Google Health is all about:
“Google Health aims to solve an urgent need that dovetails with our overall mission of organizing patient information and making it accessible and useful. Through our health offering, our users will be empowered to collect, store, and manage […]

5 March 2008 | Google, Search | 2 Comments

Speeding Up Your Site

Caught up with SEO Revolution’s blog, where Jerry West picked up on a forum post from Webmaster World. Yahoo’s Steve Souders gives fourteen best practices (worth working through this page) to speed up webpages from Yahoo’s research. The findings focus on client-side Web development and making page load times faster to real […]

2 March 2008 | Yahoo, usability | No Comments