Google Updates Snippets Using Uncached Content
While doing some research and looking at the SERPs for “fridge freezers”. I was surprised to see Google pulling in content that wasn’t yet in its cache for a snippet for Co-op Electrical Shop’s fridges page listing. You can look at the screenshot and see that the snippet below the listing for “Refrigeration - Coop Electrical Shop” is presented as: “But you can do this by adding a touch of style to your kitchen at the same time - just take a look at our American Fridge Freezers and our stainless steel…”
Looking at Google’s cache of this page, we see that it hasn’t been updated to incorporate the recent content added to the Co-op Electrical fridges page:
It is obvious that Googlebot has visited the Co-op page and updated parts of its index accordingly before updating the cache that we’re shown. The as-yet uncached content where the above snippet was pulled from is here:
What does this mean to us? That Google’s cache is not necessarily a reliable indicator of crawl rate, nor does new content have to appear in the cache before it is factored into Google’s algorithms.
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